Pharmaceutical and biotechnology companies face increasing pressure to leverage information technology to reach—and exceed— business goals. Speeding a drug from development through trial and approval, for example, leads to greater shareholder value, extended product life, and higher profits. Identifying trends quickly, beating competitive offerings to market, and driving increased physician adoption—are possible when raw data can be transformed into insight to help support critical decisions. Today more than ever, time is money.

Several factors contribute to business complexity:

• Cost containment and operational efficiency are increasingly critical to overall business performance
• Regulatory requirements create the need for the systematic and repeatable data collection
• Monitoring and managing the clinical trial process affects time to market and overall cost
• Managing marketing campaigns and sales performance calls for improved planning/analysis capability
• Carefully managing your supplier network can help ensure adequate inventory and product quality
• The dependency on third-party data creates complexity in correlating information from different sources

Our Business Performance Management provides reporting, analysis, and planning capability that can yield critical business insight and to enable you to make more timely and accurate decision making in the following areas:

Financial Budgeting, Forecasting and Reporting
Consolidate information about budgets and spend to meet market demands; build financial performance estimates based on sales and pipeline information scattered across internal and external forecasting and finance systems.

Operational Analysis
Track the large amount of data generated in clinical trials, spot trends and gain timely insight into outcomes to help ensure the success of the new product pipeline. On the production side - plan and monitor supplier performance, inventory status and actual versus planned production levels.

Regulatory Compliance
Development, manufacturing, and inventory information is often spread across a wide range of operational systems, creating challenges for regulatory compliance and for internal reporting and tracking. With our systems, your information is managed from a single, consolidated system, to help you more quickly and more reliably come into compliance with regulatory reporting and auditing.

Product and Customer Profitability
Understanding which products customers use most often, which they most value, and when they renew prescriptions or purchase additional products can lead to greater sales. With our systems, you can better evaluate profitability by product or customer, model the impact of new drugs to drive sales and minimize cannibalization.

As pharmaceutical companies continue to reduce their direct sales forces, and explore alternative options to maintain and improve the effectiveness of their sales and marketing activities, predictive analytics is becoming increasingly critical for business success. Sales and marketing managers, faced with the challenge of doing more with less, are looking beyond traditional “business intelligence” and “sales force automation” tools to achieve predictive insights that can drive improved sales force productivity.

We provide pharmaceutical companies a comprehensive suite of integrated knowledge discovery, predictive modeling, strategy, sales and marketing optimization software programs that are easy to deploy, learn and use, and that drive significant return on investment within weeks of deployment.

Our predictive analytics systems empower pharmaceutical marketing, sales and risk management organizations to create revenue opportunities, and reduce risks of loss at every stage from strategic segmentation of physicians, through providing prioritized targeting of physicians, to providing detailed profiles and drivers for physician call effectiveness.