In today’s highly competitive global marketplace, rapidly changing technologies are aiding in increasing customer expectations and reducing profit margins. You are fighting not only to retain customers but also to identify your key metrics such as revenue per customer and their lifetime values.

The challenge—who are the “right” target customers for you, what do they want, where are they located, and what volume of business can you expect from them? You have mountains of data; often spread across your organization. In order to promote fast, effective decision-making you need to bring your data together and make it work for you.

Our analytic framework enables business decision makers and data mining professionals to transform data into knowledge in a fraction of the usual time.

• Classifying customers and focusing on retaining the “right” ones
• Segmenting markets and effectively cross-selling and up-selling based on the market requirements
• Predicting customer behavior and what products they will use and how they will use them

Our systems also has been applied to reduce costs by:

• Segmenting markets and focusing on the most profitable
• Classifying markets and getting the right marketing campaigns to the right markets at the right time
• Predicting trends and optimizing across your organization
• Aligning the organization by using business information and improved processes for decision support

Managing Billions of Capital Investment for Competitive Advantage

Intense competition and huge capital requirements in the telecom industry put the squeeze on your profit margins and make good decision making critical. You need to tackle tough business challenges such as:

• Reducing operating costs and improving operational efficiency without sacrificing customer service and satisfaction.
• Ensuring significant ROI on investments and profitability for new services to maximize shareholder value while complying with regulatory requirements.
• Reducing churn rates and maximizing revenues by leveraging and up-selling within the customer base.
• Managing labor expenses like call center, customer service, and field technician costs by improving efficiency and maximizing current investment.
• Gaining insight into company performance across multiple product lines with consolidated data from disparate billing and provisioning systems.

To stay competitive, your must closely examine your financial practices, business models, and approaches to the market.

With Business Performance Management solutions from us, you'll be able to:

Track and manage operating costs with consolidation, planning, business forecasting and budgeting, and reporting functionality. With real-time, accurate data you can better understand actual costs and revenues, make better decisions, and discover new sources of revenue.

Maximize profitability and ROI on investments by modeling business and product scenarios to anticipate results and expand strategic decision making.

Reduce churn rates by analyzing customer data ? usage patterns, price, quality, service, and technology ? to identify problem areas and opportunities.

Improve resource utilization and efficiency by modeling service delivery scenarios and analyzing information to identify redundancies and profitable growth opportunities.

Improve decision making with one version of the truth across the enterprise with consolidated financial and operational data.

Our Business Performance Management framework provides insight to help you improve financial and operational performance. We can help you with:

• Extracting insights and trends
• Customer churn analysis
• Capacity planning
• Call center management
• Budgeting and forecasting
• Customer and market segmentation

Deploying state-of-the-art technologies, offering converged communication services, focusing on Average Revenue Per Unit/User (ARPU) have always been the competitive advantages for different telecommunications service providers. But, all that is changing now, because telecommunications companies are realizing that the bigger challenges are in attracting and retaining profitable customers, developing the right offer, and using the most effective channel to promote their services.

In context of B2B markets, commoditization and innovation are driving change in consumer and small business telecom services. Market success will increasingly be defined by the incremental revenue and margin achieved from more effectively targeting and delivering value added services across the consumer and small business clients portfolio. Telecom carriers are targeting medium sized enterprise clients with more targeted industry-specific solutions. Success will be defined by the ability of their sales and service operations to strategically segment the B2B market opportunity, target the growth opportunities that best align with their highest value client base and organizational capabilities, and optimize their marketing and sales activities to align with that approach. Predictive analytics can be used to segment the B2B markets based on business objectives, build profiles based on success factors, position the right offers, and optimize on sales and marketing spend.  

We provide telecommunications companies a comprehensive suite of integrated knowledge discovery, predictive modeling, strategy and scorecard development software programs that are easy to deploy, learn and use, and that drive significant return on investment within weeks of deployment.  

Our predictive analytics systems empower telecommunications marketing, sales and risk management organizations to create revenue opportunities, and reduce risks of loss, at every stage from discovering their key B2B clients, predicting customer spend, and acting on the insight with actionable customer targeting strategies, marketing spend optimization, and improving performance of the sales and service teams significantly.

Telecom Marketing Analytics 

The challenge most sales and marketing teams in the telecom market face is not data availability - but data overload. Being able to organize, analyze, assess and act on the data flowing from their operational systems is a Herculean task, involving many stakeholders, siloed data sources, lack of tools and available skillsets. The large telecommunications companies are overwhelmed by the sheer volume of the data they have. Smaller telecommunications companies have more managable data challenges, but face technology and skills gaps. This customer data is often used in conjunction with other data in order to improve results. 

Our predictive analytics solutions are specifically suited to help sales and marketing professionals in the telecommunications industry to discover the data driven patterns, relationships in their data that impact on their activations, ARPU and other key performance indicators, predict the impacts of their marketing and sales strategies to create operationally actionable predictive rules that will drive continuous improvements in sales and marketing performance. 

Our Telecom Marketing Analytics solution provides:

• Strategic Segmentation of Consumer and Profiles of Target Consumers
• Strategic Segmentation of B2B Market Segments
• Predictive Lists, providing prioritized targeting of B2B and Consumer Targets
• Predictive Response, providing detailed profiles and drivers of cross-sell, up-sell and other offers
• Pricing Optimization, analysis of the cause and effect impacts of changes in customer pricing models
• Risk-Reward Pricing
• Reduce Customer Churn
• Inventory Optimization, providing analysis of marketing impacts on existing appliance inventories

As a telecommunications or cable provider, you are faced with a variety of strategic challenges — global competition, pricing pressure, the rapid pace of technology innovation and industry consolidation. The vast of array of high-value, high-revenue services you offer presents critical business challenges that our service assurance software can help you address. We can help you ensure service quality, minimize operational expenses and rapidly support new services.

With ever-increasing competition from new technologies and new competitors, you need to do all you can to rapidly roll out compelling, high-margin services, improve customer satisfaction and drive down costs. As you bundle new services for your customers, you can rely on our solutions to help ensure the availability, performance and security of both your internal IT and revenue-generating infrastructure.

Solutions for Wireline and Wireless Data Service Providers

Whether you target consumers with bundled voice, video and high speed data services, or enterprises with broader ranges of managed services, you need to attract and retain high-value customers.

Because you face a wide variety of competitors, you need to assure your customers of the quality and reliability of your service while driving operational costs out of your business by reducing inefficiency and manual labor. And you need to time your capital expenditures for when you really need them. You need to go beyond traditional SLAs, and offer real-time customer reporting to differentiate your service.

By integrating award-winning products and technology partner capabilities, we continue to develop targeted solutions for the complex telecommunications/service provider landscape.

• Managed services, from network technologies to enterprise environment, systems, applications and security
• MPLS IPVPN solutions deployed over globally distributed networks
• Cable and broadband services, network transport, content and applications delivered over those networks
• Mobile wireless data services, including messaging, content, and application services